Customer Interaction Landscape

What is churn prediction and why is it so important for your brand? Read a comprehensive guide on how to predict and prevent customer churn effectively with AI and ML.

Customer Acquisition Cost is a critical metric for your business. Learn how to understand, calculate and reduce CAC with methods that can be easily integrated into your loyalty management tools.

Wondering if your loyalty program is worth the investment? Discover the loyalty revenue streams of and learn how to maximize them for increased ROI.

Before brands implement a loyalty program, they often grapple with two fundamental questions: “why set up a loyalty program?” and “how much financial value does it contribute?”. The answers are as diverse as the loyalty programs themselves.

Although acquiring new members and earning and burning points are the main goals of a loyalty program, there is one more thing to keep in mind: Key Performance Indicators (KPIs). They help you showcase how your loyalty program is working and if it is delivering a solid return on your marketing investment.